YOUR STRATEGY & PLANNING PARTNER
Putting people at the
heart of business growth
Your strategy consultant & fractional partner
Every client is different, every situation is unique. That’s why I tailor my services to suit what you need, when and how you need it. Whether its understanding and responding to changing consumer behaviour, navigating post merger integration, entering new markets or mentoring teams to build capability and deliver results, I will work with you to craft a solution that delivers results against a time and cost plan, so there are no surprises.
While much of my experience has been in retail and hospitality and their value chains, I truly believe commercial drivers are rooted in human behaviour, which is why I apply behavioural and motivational science to all my thinking. Understanding why people act the way they do, is the start of a journey to developing products and services that consumers willingly choose first time, every time.
LEAD STRATEGIST & FOUNDER
Sarah Evans
Sarah brings 25 years of commercially successful senior experience in CPG, FMCG, B2B and Professional Services sectors spanning the UK, Europe and the United States.
Having worked in organisations large and small, as well as with clients of varying scale, she has experience with budgets and teams of all sizes, and as such can, not only adapt the big-league principles to little league execution, but also bring the nimble flexibility of small business to big business situations. More details on Sarah’s career history can be found on her LinkedIn profile, see link below.
Today, Sarah provides strategic consultancy and fractional leadership to mid size businesses in retail, hospitality and their value chains, as well as working as an associate consultant on larger projects with select agency partners.
GUIDING PRINCIPLES
Human behaviour drives commercial performance
I start by understanding the human behaviours affecting your commercial performance, this helps to identify which are the best levers to affect short-, medium- and long-term improvements in volume, revenue and profitability.
Rational Drivers
Functional drivers such as relative price, customer salience, product availability and promotional activity all affect your business outcomes.
Emotional Drivers
Buying decisions can be swayed when customers develop a deeper affinity for your offering than the competition ~ perceptions drive outcomes.
MY VALUES
Better business supports a brighter future
I work to support positive action inside you business, leading to a brighter future for all stakeholders.
Growth
Curiosity is at the root of all good invention. Which is why I apply a growth mindset to everything I do.
Impact
Everything I do has an outcome in mind. The insight I seek, the actions I take, the programs I design are all targeting a commercial goal.
Clarity
Focused action comes from clear thinking. Together we will ruthlessly attack complexity & design step by step, strategic pathways for your business
Kindness
Because, why not?
Whatever the challenge, we work to build solutions that keep people, profit and planet in mind.
Partnership
I like working with my clients and partners, and always aim for long term mutually beneficial partnerships.
CLIENT TESTIMONIAL
“Thank you so much! Without your help we would never be in this position. We have been through it all in tremendous detail and we are now thankfully on a sound footing, ready to face whatever challenges lie ahead.”
Chris, Managing Director