TAILOR MADE SOLUTIONS
Collaborative
Approach
Every project is unique…
Every situation is different. But, at the end of every value chain, a person is making to decision to buy or not to… That is why my work is developed around the end customer and underpinned with behavioural & motivational science. Once that’s sorted, I help your teams to implement the changes that positions your business to attract growth.
CLIENT TESTIMONIAL
”...right from your initial email, you have been the catalyst that changed our thinking, and it’s leading us to something very exciting indeed!”
Commercial Director, Retail
Approach
STRATEGY & PLANNING
What you do!
I work with you to clarify your commercial purpose, define profitable strategies, build tangible action plans and focus resources on the things that drive commercial results.
Using proven frameworks, my focus is on your business and your success, whatever that looks like. Whether its positioning for growth or planning an exit, its your goals that count.
ENGAGE & EMPOWER
How you do it!
Employee engagement is the key that starts the engine. Engagement manifests in sales performance, customer satisfaction and retention, staff turnover, and many other areas of a business. Because of this, it has become much more than just a project implementation consideration…
I have developed a proprietary employee engagement platform that provides evidence based anonymised feedback by employee, team or business. This allows honest and actionable insight that improves business performance and workplace culture.
CUSTOMER PROFITABILITY
Making more money!
Understanding your customers on both a rational and emotional level allows businesses to build brands that embody a trusted friend in the category.
By focussing on the 5 drivers of brand preference, we are able to apply the levers that drive brand choice and ultimately impact sales.
Core services
Purpose, fit & performance
Amplifying your brand values, to deliver a competitive advantage that delivers additional revenue and gains in market share.
Customer strategies
Understanding your customers like a ‘best friend’ would; this means you can optimize your offer and attract more profitable business while cutting costs elsewhere.
Aligning & engaging teams
Identifying and addressing any internal obstacles affecting external results; clearing the road for growth.
Managing price, promotions
& profit
Unleashing the power of price, to drive volume
sales and grow profits.
Fractional CCO / CMO
Ssupport
Building confidence and capability inside your organisation while hitting commercial goals and
delivering growth.
Marketing effectiveness
& culture
Implementing the right tools, processes and people management strategies helps to build long term profitable growth, and delivers significant ROI gains for your business.
Some recent projects…
Growth planning
Defining an actionable 5 year strategy and empowering the team to deliver their piece in the overall plan changed the game for one client. This project put a retail services client on the path toward achieving aggressive growth, despite challenging economic conditions and a very competitive landscape.
Empowering & engaging…
When asked by a client to undertake an employee engagement project, not even we realised the tremendous impact that a few small changes could make on their business. For this project, we developed our own employee engagement toolkit. This proven system can now be implemented very cost effectively for other businesses.
Working smarter…
Re defining multi national, multi brand, multi channel marketing for an e-commerce client; leading to significant improvements in ROI.
This supported business growth and streamlined marketing operations, cutting cost while also growing sales.
Innovating…
Turning our thinking upside down allowed us to challenge the assumptions around how a service business delivers for its clients, including how man hours are used and how downtime can be minimized. This reduced unprofitable hours and generated a new revenue stream.